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Powerade – Jarome Iginla

Everyone knows the importance of hydration while working out, but Powerade also wanted to let their fans know about what other key elements it takes to become a world-class athlete. And who better than to teach us than the multi-medal winning champion himself – Jarome Iginla.

To showcase the various skills and tools necessary to become an elite athlete, MomentCo filmed Jarome performing various on-ice drills but it was during the interviews that we witnessed first-hand Jarome’s winning personality and quickly understood why he’s truly a Canadian treasure.


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