To truly appreciate a video game, one must experience it first-hand. Yet most marketing for video games involves nothing more than a well-crafted trailer and some eye-catching posters. Luckily for gamers in and around downtown Toronto, this couldn’t have been further from the truth.  To create some buzz for the launch of X-Box’s Quantum Break, we introduced the world to Quantum Burger, a burger joint that at first glance, appeared to be just that – a burger joint. However, upon further inspection, everyone quickly realized that something more was taking place.

An addition allowing people to submerse themselves into an action-packed scene inspired from the game, people were also able to meet other characters, find codes, preview actual gameplay and win prizes.

It only seemed appropriate that a game about time travel was launched with marketing campaign that’s was considered ahead of its time.